I cannot begin to remember how many radio commercials I have voiced over the years that contained the words, “Everything must go!”

These type of commercials are as alive and well today as they were then, and will be here tomorrow and beyond.

The gist of the ad is to let you know that the retailer is expecting a new shipment and they have to make room for it by having some sort of liquidation sale that will save you $$$$$.

Truth be told, most of those ads are hype. It’s just a gimmick to have lackluster sales pick up.

But the words have power – past getting you to reach in your pocket and pony up money for something someone wants to get rid of.

“Everything Must Go” can serve as a mantra for the inventory of overstocked thoughts we carry around in our head.

What is a clear head other than the successful result of an “Everything Must Go” sale?

A clear head is one devoid of thoughts – a rare moment for just about all of us.

It’s from this clear position that we are afforded the opportunity to be creative and have new thoughts and ideas fill the void.

So how do you have an “Everything Must Go” sale?

First, recognize that you have lots of inventory. Reminds me of a recent conversation I had with a friend . . .

She was asking me the difference between me now, and me a number of years ago. I reflected on the question for a moment and said, “My head was a lot noisier then, but I didn’t know it.” If you don’t recognize a pattern that you automatically run, your chances of changing it are south of skinny.

So the first step is to notice that you have wall-to-wall inventory in your head. Many people never get that gift of insight. They just think it’s normal to have thoughts run around in their head with reckless abandon because they have nothing to contrast it to.

Have you ever seen or heard something that made time stand still for a moment? It literally took your thoughts away and maybe your breath as well. That’s a clear head. You are experiencing something without the aid of thought – just like you did as an infant before your intellect formed.

There are no thoughts getting in the way of the experience. Remember: Thoughts are always afterthoughts. The experience is always first, and usually ignored because of the onslaught of thought.

The second step is to get in the habit of interrupting your thoughts. Reminds me of a talk show technique . . .

When you want to get a guest off their “talking points,” interrupt them often in mid sentence and ask them another question. If you want to see someone who’s a master at this, watch Chris Matthews on “Hardball” on MSNBC-TV. The interruption gets them off balance and their prepared remarks fall away and they often reveal something new.

When you take the time to interrupt your own thoughts, you begin to clear your head of predictable tripe and you make room for new inventory.

Make it your practice to recognize that your head is on automatic pilot and interrupt your thoughts in midstream. The result is a clear head with ample room for new inventory.

Every time you see an “Everything Must Go” ad on TV, in a magazine, newspaper, online or hear it on the radio, it will remind you it’s time to interrupt your thoughts and clear your head.

“EVERYTHING MUST GO!”

All the best,

John

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