Below is a post from long ago designed to make you uncomfortable.

“Success Lies Outside Your Comfort Zone.”

It’s my experience that marginal results come from staying inside our zone of comfort. If you claim you want success, you can’t refrain from moving towards the edge.

Many years ago, my hypnosis teacher, Dr. Dave Dobson use to say, “The luscious, ripe fruit is out on the skinny branches.” That picture he painted stays with me ’til this day and serves as a reminder that risk is a necessary part of reward.

The sales profession comes to mind. I’m sure there are some people who are very successful selling merchandise at parties out of their home – Tupperware, jewelry, makeup, etc. I’m also certain the successful ones are the exception rather than the rule. The bulk of the unsuccessful ones think they are professional sales people. They’re not. They are presenters and order takers. The successful sellers know the “dog and pony” show is only part of the skill set. They also know that future business isn’t going to come to them; they are going to have to seek it out.

That requires getting out of your comfort zone and making requests of “strangers.”

The life insurance industry knows they are going to have a large washout rate with beginning insurance sales people. They provide them training and then send them out to sell. Once these people pitch all their relatives and the neighbors they are “comfortable” with, their sales come to a standstill.

They all have a product to sell but most can’t sell it because they refuse to move out of their comfort zone. Here’s the ever-present excuse for failure to sell: “Oh, I’m just not a sales person.” Sorry, everyone is a sales person. The reason they’re not successful is because they won’t do what’s necessary – move out of their comfort zone.

We’re always selling something to somebody; it’s the give and take of life. That’s sales. To get better at sales, we need to make more requests. It’s really that simple. The first step to making a sale is making a request.

Want to get more sales in life? Make more requests. “But I’m not comfortable asking people for things,” you say. Then get used to not having what you want. I, again, for the zillionth time quote my 4th grade teacher, Miss Wagner: “You can either have what you want or your reasons why not.” Comfort is the reason you’re not successful.

You can either stay in your comfort zone (rut) or you can ask for what you want. Those are the plain and simple choices.

If you’re not in the habit of making requests, start. You can begin small and work your way up. But start now. When you branch out of your comfort zone, you start gathering in the fruits of your labor.

All the best,

John