If I were looking for a label, “Sentimental” would be one I’d choose for myself.

I’m a romantic at heart and a tad old fashioned. Even though women have been liberated for years, I still hold doors open for them. I take time to look for greeting cards that fit my feelings for the people I’m buying them for. Peoples’ special dates are important to me and I remember and make an effort to make a connection.

I believe in celebrating birthdays, anniversaries, Mother’s Day, Father’s Day, Valentine’s Day and special occasions of all sorts. I’m Hallmark’s dream customer.

Sentimental is a power source that fuels me. I never recognized that before. I just looked on it as a label.

I suppose I could have a higher or lower octane fuel, but sentimental seems just right for me.

This is not a plea to switch over to my brand of gasoline, just a gentle reminder to get curious about what fuels you.

It’s a fun discovery and something worth celebrating.

All the best,

John

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