I don’t have any statistics to back this up, but my guess is that low information voters make up about 85 to 90% of the electorate.

Low information voters are like the first O.J. Simpson jury – easily pandered to.

Who is a low information voter? – Anyone who considers only one point of view.

Whether you are an exclusive, dyed-in-the-wool viewer of either Fox News or MSNBC, you do yourself a disservice by not looking at what the other side is presenting.

Even if you are intelligent enough to read the articles in either the National Review or Mother Jones Magazine, you remain a low information voter if you refuse to entertain what the other is saying.

If you vote a straight ticket, you are a low information voter. “My father was a Whig, therefore I’m a Whig.”

They say that people vote their pocketbook in an election, but the low information voter is having their pocket picked when they vote their prejudices.

Low information voters are being used by the high priced, media message shapers to get their candidate elected. They pander to your prejudice. They find out what you hate and make the opposing candidate responsible for it.

Politics is a dirty business but it is the only system we have, and it beats chaos.

Here’s the rub: Low information voters determine who gets elected in every election.

I only have one request. If you participate in the voting process, find out what the other candidate really stands for before casting your vote, not what your candidate’s ads say about them.

The truth is we are all easily led and someone else is making our choice for us. So to make sure you have a real choice when it comes to voting, set your prejudices aside for a moment and look at things from the other side of the fence.

It accomplishes two things.

1. It keeps you from being a low information voter.
2. It helps you reclaim your freedom of choice.

Odds are if you don’t think this blog post refers to you, you are a low information voter with no choice.

All the best,

John

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