Freedom
One of the biggest buzzwords in advertising for women is “Freedom.” Whether it is directly stated in the ads or is depicted in the pictures or backdrops used, the underlying message being sent is freedom. There is a reason advertisers do this.
Survey after survey confirms that most women want freedom. The difficulty is when directly asked what they mean by freedom, the answers are not very specific. The fuzziness of the answers stems from an out of focus picture of what freedom means to them. Men want this illusive thing called freedom as well, but it doesn’t seem to be as high on their list.
The culprit is culture and the conditioning it infuses which gets passed from generation to generation. This cultural conditioning eventually produces dissatisfaction. The common complaint is, “My life is not mine.” Exploring how the idea got into your mind and assessing blame is not really that helpful. Appreciating that there’s a deeper meaning to freedom and redefining it may help to clarify its significance to you. This new perspective can act as a springboard to true freedom.
Here are some perspectives on freedom that may provide focus:
“When you desire freedom, then you have to be willing to face what you’ve been running from in your search for it.” – Gangaji, from The Diamond in Your Pocket.
“Freedom is the realization that you are not the thinker.” “Presence is the key to freedom.” – Eckhart Tolle, from Practicing the Power of Now.
“Freedom is precisely the state of not having to choose.” – Krishnamurti
“Freedom is having the culture keep swirling past you and you don’t care.” – Bill Reynolds, Sportswriter
“What you want freedom from are the thoughts that trap you in your mind.” – The Grasshopper
“Freedom is what you do with what’s been done to you.” – Jean-Paul Sartre
“We seek peace, knowing that peace is the climate of freedom.” – Dwight D. Eisenhower
“Freedom is like taking a bath – you have to keep doing it every day!” – Florynce Kennedy
All the best,
John
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