I was reading through a terrific photography book the other day – Captured By The Light.

The author, David Ziser, chats about some advice he got from another photographer/author, Scott Kelby, about the importance of contributing to a blog on a regular basis. Scott said, “If you don’t feed the monster, it will die.”

It struck me how far reaching that statement is.

You can substitute just about any noun for “Monster” and the outcome doesn’t change. Whatever it is will die.

We are conditioned negatively to the word “Monster” so the wisdom may not be readily apparent. Think of your monster as the friendly ogre, Shreck.

Ask yourself any of the following questions:

How’s your relationship, your sex life, your friendships, your occupation, your avocation or your golf game? The answer is in direct proportion to the amount you are feeding it.

Anything will die if you don’t feed it.

It’s simply amazing to me the number of younger men who take erectile dysfunction medication. Lots of it has to do with the inundation of ads about the various products but most of it has to do with waning passion vs. any physical dysfunction. I quote two notables here – Donald Trump & Dr. Ruth.

Trump has said that if you are taking one of these products, you have the wrong woman, and Dr. Ruth has said that sex is more mental than physical.

Waning passion is the result of not feeding it – sexually or otherwise.

Somewhere along the way we stop contributing and before you know it, something is on death’s doorstep.

For example, people who exercise very little or not at all, may look upon it as a sometime thing. That angle of view starves the monster.

Is your career or marriage circling the drain? How much have you been feeding it?

We live the myth that things will take care of themselves. It’s never the case. Once you buy into “Set it and forget it,” you contribute to its demise.

It may be too late to feed your particular monster, but you’ll never know unless you make the effort. This much is for sure, if you do nothing it will die.

Today’s bumper sticker: FEED THE MONSTER!

All the best,

John

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