It’s the thing that makes most advertising work – LCD.

It’s a math term many of us have forgotten, until we remember – LCD.

It’s the thing that allows most people to be lead – LCD

It’s why Rush Limbaugh & Glenn Beck have such huge followings – LCD.

What makes inane sitcoms with stereotypical characters and tired, predictable, old jokes so appealing? LCD!

Is Jay Leno the funniest comedian you’ve ever seen? Probably not, but he makes the most money. LCD.

LCD – LOWEST COMMON DENOMINATOR

There was a TV General Manager in Rhode Island who got in trouble for telling the truth to a class of college journalism students. He said that TV and TV news is programmed for the lowest common denominator. The public took offense. Why? Because they didn’t want to be associated with that group.

We are all part of that group no matter how much we believe we’re above it.

The lowest common denominator is that we’re all humans – focused on our imperfections and easily led.

What are we being led to? To the part of us we believe we are missing.

That’s why we buy the products and become followers. It’s rarely out of need; it’s mostly driven by desire. “Be all you can be.”

I don’t fault the marketers or panderers. The gold mine is there, so why not mine it?

The secret the LCD manipulators don’t want you to know is that there’s nothing missing.

You are a complete package. You arrived complete and the only thing that has changed is that you’ve forgotten.

Forgetting your completeness is much like awaking from a dream and having the details fade away with each eye blink.

Completeness has nothing to do with your intellect or your skill set. Completeness is a sensation that everything is taken care of. It’s not the mental concept of “everything will be all right.” Completeness is more of a sensate knowing that you’ll be able to respond to life.

You don’t need someone’s 6-step plan to respond to life; you just need to remember that you already own that skill. It’s part of the package you came with.

Did you ever have someone show you something useful on your computer that was always there but you never knew it? Completeness has always been there.

You’ll never be complete in your head because completeness is not an intellectual knowing. In fact, your head will argue with you until your dying day that something’s missing.

What if you just chose not to participate in the argument anymore? Every time you make that choice, you open a space for your completeness to show up. It happens every time.

Discovering that you are complete and have the ability to respond to life is the highest common denominator.

All the best,

John

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